A shift in consumer research paradigm
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  • Anglický jazyk

A shift in consumer research paradigm

Autor: M. S. Thomsen

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive... Viac o knihe

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O knihe

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2011
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783844300420

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