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Anglický jazyk
A Study On Cause Related Marketing In India
Autor: Neela Mani Kanta
Introduction In the early 1980s American Express Co. tried out a new marketing concept to increase the use of their card and the cards acceptance at retail outlets (Anderson 1996). For every purchase, a consumer made using an American Express card, American... Viac o knihe
Na objednávku
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O knihe
Introduction In the early 1980s American Express Co. tried out a new marketing concept to increase the use of their card and the cards acceptance at retail outlets (Anderson 1996). For every purchase, a consumer made using an American Express card, American Express Co. would make a donation to charity. First, American Express Co. used this marketing practice in San Francisco, and following the success of that campaign, the company later developed a national campaign that benefited the renovation of Ellis Island and the Statue of Liberty. American Express Co. had hit upon a marketing concept so innovative they were able to copyright the term they developed to describe it: Cause Related Marketing (CRM).
- Vydavateľstvo: infotech publishers
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9782999394889
