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Anglický jazyk
A-Z of better brand language
Autor: Rob Self-Pierson
Ever wondered why the words you write aren't having the impact you expect?
In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.
With...
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O knihe
Ever wondered why the words you write aren't having the impact you expect?
In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.
With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.
Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.
- Vydavateľstvo: The Brand Language Studio
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 178 x 111 mm
- Jazyk: Anglický jazyk
- ISBN: 9780993323423
