• Anglický jazyk

Acquisition of EasyJet plc. by British Airways plc.

Autor: Sebastian Meyer

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography,... Viac o knihe

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17.55 €

bežná cena: 19.50 €

O knihe

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2007
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783638728690

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