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Anglický jazyk
Adaptation of controllable variables in marketing mix
Autor: Aravind Agastyaraju
A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of people with various cultural backgrounds. I tried to find... Viac o knihe
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O knihe
A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of people with various cultural backgrounds. I tried to find the company action towards reaching the people with sound marketing mix strategies. Apart from marketing mix i have chosen culture as a main factor that influences the marketing. I have applied Hofstede's model and Fons Trompeenars cultural dimension model to explain the customers behavioral attitude, which is driven by the culture.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659117312
