-
Anglický jazyk
Adding Value (RLE Marketing)
Autor: Geoffrey G. Jones
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they... Viac o knihe
Na objednávku
198.00 €
bežná cena: 220.00 €
O knihe
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
- Vydavateľstvo: Routledge
- Rok vydania: 2014
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138793668
