Advances in Advertising Research (Vol. XII)
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  • Anglický jazyk

Advances in Advertising Research (Vol. XII)

Autor: Martin K. J. Waiguny

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research... Viac o knihe

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O knihe

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

  • Vydavateľstvo: Springer Fachmedien Wiesbaden
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 216 x 153 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783658404284

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