- Anglický jazyk
Advances in National Brand and Private Label Marketing
Autor: Francisco J. Martínez-López
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management,...
Viac o knihe
Na objednávku
148.49 €
bežná cena: 164.99 €
O knihe
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
- Vydavateľstvo: Springer International Publishing
- Rok vydania: 2022
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783031065804
Odporúčané tituly:
Generuje redakčný systém BUXUS CMS spoločnosti ui42.