Anglický jazyk

Advertising

Vydavateľstvo: Notion Press
Rok vydania: 2022
Formát: Paperback
Rozmer: 280 x 216 mm
Jazyk: Anglický jazyk
ISBN: 9798888154281

Na objednávku

12.06 €

bežná cena: 13.40 €

O knihe

We live in a connected age where we can snack on media 24/7, viewing what we want, when we want, and how much we want. Many of us participate with brands and content in social media and online in ways that are engaging and behavior-changing. The advertising ecosystem has changed because of the ever-evolving digital landscape. To reflect the changes in the advertising industry, I changed and expanded the third edition of Advertising by Design. This book remains the most comprehensive text on creative idea generation and designing for advertising. Its content and features make it a highly effective resource for instructors, students, or any reader interested in the creative side of advertising. In Advertising by Design, the approach is to start stories people will author and participate in across media channels; generate ideas that benefit people; design those ideas to grab people's attention; build brand communities; and be creative while delivering on the brand promise.