Advertising Appeals
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  • Anglický jazyk

Advertising Appeals

Autor: Rajshree Panda

For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand... Viac o knihe

Na objednávku

36.99 €

bežná cena: 41.10 €

O knihe

For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2013
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659443800

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