Advertising as a Creative Industry
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  • Anglický jazyk

Advertising as a Creative Industry

Autor: Izabela Derda

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative... Viac o knihe

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72.27 €

bežná cena: 80.30 €

O knihe

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 222 x 145 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032203010

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