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Anglický jazyk
Advertising Organizations and Publications
Autor: John Philip Jones
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.
Entries are arranged alphabetically and include a thorough description... Viac o knihe
Na objednávku
54.74 €
bežná cena: 62.20 €
O knihe
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.
Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.
The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2000
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761912378
