• Anglický jazyk

Advertising Organizations and Publications

Autor: John Philip Jones

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically and include a thorough description... Viac o knihe

Na objednávku

131.31 €

bežná cena: 145.90 €

O knihe

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.

The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

  • Vydavateľstvo: Sage Publications, Inc
  • Rok vydania: 2000
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780761912361

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