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Anglický jazyk
AMERICA IN FOCUS
Autor: Robert J. Burgess
Have you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across... Viac o knihe
Na objednávku
24.66 €
bežná cena: 27.40 €
O knihe
Have you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across America. Now is your chance to watch through the two-way mirror. Read about how America lives, what motivates us, where we are going and how we want to get there. This book is a MUST READ for anyone in business, politics or as just a member of society.
- Vydavateľstvo: MA Arts Publishing, LLC
- Rok vydania: 2008
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780578001623
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