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Anglický jazyk
Analyzing Consumer Acquisition Pattern: An Empirical Evidence
Autor: Swati Vashishtha
The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in... Viac o knihe
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O knihe
The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330061736
