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Anglický jazyk
Anatomy of a Business
Autor: Sasha Galbraith
From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today,... Viac o knihe
Na objednávku
92.07 €
bežná cena: 102.30 €
O knihe
From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of all shapes and sizes. Through dozens of examples and illustrations, Anatomy of a Business defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit--from marketing to finance, executive to human resource management--works. Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.
- Vydavateľstvo: Greenwood
- Rok vydania: 2006
- Formát: Hardback
- Rozmer: 260 x 183 mm
- Jazyk: Anglický jazyk
- ISBN: 9780313337932
