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Anglický jazyk
Antecedents of Brand Equity: The Chinese Path to Building Brands
Autor: Noha Alaa El Dine
Though still controversial, whether Chinese brands can make it to the world of brands and successful brand building. This document is shedding light on certain Chinese organizations and their journey to building brand equity. Moreover, by tracking the subject,... Viac o knihe
Na objednávku
63.81 €
bežná cena: 70.90 €
O knihe
Though still controversial, whether Chinese brands can make it to the world of brands and successful brand building. This document is shedding light on certain Chinese organizations and their journey to building brand equity. Moreover, by tracking the subject, this study will act as a cautionary document for western brands attempting to preserve their long-standing brands and preempt the actions of the powerful approaching dragon.
- Vydavateľstvo: Scholars' Press
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783639762174
