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Anglický jazyk
Applied Marketing Management
Autor: Faustino Taderera
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate... Viac o knihe
Na objednávku
71.54 €
bežná cena: 81.30 €
O knihe
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter's generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783838364735
