• Anglický jazyk

Are You Ready to Make it Big? Empty Promises of Multi-Level Marketing

Autor: Grace Brewer

A guide on what multi-level marketing is and the history of three prominent MLMs: Amway, Mary Kay, and Young Living. Includes statistics on multi-level marketing as a whole, as well as the three companies. A deep dive into recruitment and retainment tactics... Viac o knihe

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O knihe

A guide on what multi-level marketing is and the history of three prominent MLMs: Amway, Mary Kay, and Young Living. Includes statistics on multi-level marketing as a whole, as well as the three companies. A deep dive into recruitment and retainment tactics used by MLMs. An analysis of how MLMs relate to the Behavior, Information, Thought, and Emotional (BITE) Control Model and how some MLMs could be considered consumer cults.

  • Vydavateľstvo: Lulu.com
  • Rok vydania: 2021
  • Formát: Hardback
  • Rozmer: 286 x 221 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781667150758

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