Artificial Intelligence in Marketing
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  • Anglický jazyk

Artificial Intelligence in Marketing

Autor: Naresh K. Malhotra

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence... Viac o knihe

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162.81 €

bežná cena: 180.90 €

O knihe

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

  • Vydavateľstvo: Emerald Publishing Limited
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781802628760

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