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Anglický jazyk
Arzili, G: Mythologization of the Urban Environment
Autor: Ganna Arzili
The uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment, which has nique advantages and causes special impressions, becomes a value for residents, a brand. At... Viac o knihe
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O knihe
The uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment, which has nique advantages and causes special impressions, becomes a value for residents, a brand. At the same time, the mythologization of the urban environment is presented as an effective tool for shaping the image of the region, which plays a decisive role in the development of the tourist potential of any region of the country. At the same time, the myth is considered as a managed and dynamic complex of marketing information, generated on the basis of the existing narrative potential of the urban environment, with the aim of achieving a competitive advantage.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786139457465
