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Anglický jazyk
Audio and Visual Analytics in Marketing and Artificial Empathy
Autor: Shasha Lu
Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states... Viac o knihe
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O knihe
Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states of individuals based on audio/visual signals and incorporating works in the domain of audio/visual (A/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A/V data; (3) providing a review of A/V analytics-based research in various business contexts; and (4) reviewing the business practices using A/V analytics and identifying the future trends in both research and business applications. The rest of the monograph is organized as follows: The authors first propose a framework for A/V data-based research in the business domain and discuss how A/V data analytics can be used to support business decision making in various contexts. They then provide an overview of the key techniques and tools used in A/V data analytics and discuss the procedures and key methodological questions. Finally, they discuss how the A/V analytics has been used in business practices and its trend and future development.
- Vydavateľstvo: Now Publishers Inc
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781680839708
