• Anglický jazyk

Author, U: Salesmanship and Sales Management (Classic Reprin

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Excerpt from Salesmanship and Sales Management

In business these same principles are involved, and we find parallel conditions. The seller, the plaintiff, enters specific charges against the buyer, the defendant. It is alleged that the defendant is... Viac o knihe

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Excerpt from Salesmanship and Sales Management

In business these same principles are involved, and we find parallel conditions. The seller, the plaintiff, enters specific charges against the buyer, the defendant. It is alleged that the defendant is not clothing himself with the smartest, most serviceable, and most economical ap parel; or that he does not consume the most nourishing cereal, ham or syrup; or that because he does not buy Blank's furniture or pianos, he is not equipping his home to the best advantage.

But here the similarity between law and business stops abruptly. In law, the plaintiff must prove such serious allegations; in business, curiously, the seller-plaintiff turns to the buyer-defendant and climaxes his Speech by saying: Prove the charges against yourself! DO it now. Don't accept a substitute! Prove that our goods are what we claim!

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  • Vydavateľstvo: Forgotten Books
  • Formát: Paperback
  • Jazyk: Anglický jazyk
  • ISBN: 9781330006429

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