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Anglický jazyk
Automotive Management
Autor: Joachim Häcker
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances... Viac o knihe
Na objednávku
62.82 €
bežná cena: 69.80 €
O knihe
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
- Vydavateľstvo: De Gruyter Oldenbourg
- Rok vydania: 2013
- Formát: Hardback
- Rozmer: 246 x 175 mm
- Jazyk: Anglický jazyk
- ISBN: 9783486723328
