B2B eCommerce
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  • Anglický jazyk

B2B eCommerce

Autor: Gerrit Heinemann

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital... Viac o knihe

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79.19 €

bežná cena: 87.99 €

O knihe

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

  • Vydavateľstvo: Springer Fachmedien Wiesbaden
  • Rok vydania: 2022
  • Formát: Paperback
  • Rozmer: 240 x 168 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783658385279

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