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Anglický jazyk
Betteke van Ruler: Public Relations Metrics
Autor: Betteke Van Ruler
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout... Viac o knihe
Na objednávku
74.88 €
bežná cena: 83.20 €
O knihe
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
- Vydavateľstvo: Routledge
- Rok vydania: 2008
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780805862737
