Anglický jazyk

Black On Madison Avenue

Vydavateľstvo: Alliance Books
Rok vydania: 2023
Formát: Paperback
Rozmer: 229 x 152 mm
Jazyk: Anglický jazyk
ISBN: 9781736621547

Na objednávku

16.02 €

bežná cena: 17.80 €

O knihe

"Black on Madison Avenue" tells the shocking truth about one of the most un-diverse white-collar professions in America. "Black on Madison Avenue" tells the explosive stories that Madison Avenue doesn't want you to read. "Black on Madison Avenue" reveals the incredible experiences of a Black man who has spent 40+ years on Madison Avenue at some of the advertising industry's most prestigious agencies and gives readers a rare glimpse of what it's like to be one of the very, very few Black professionals in the advertising agency business. Advertising decides what America wants. And yet, for an industry that professes to be the vanguard of creativity, popular culture and forward thinking, advertising is one of the most un-diverse white-collar professions in America. Surprisingly, despite all of its public gestures of "wokeness", Madison Avenue would like to keep it that way. "Black on Madison Avenue" explains how - and why - the author landed on Madison Avenue, and shares some of his incredible adventures over the past 40+ years. Yes, adventures. Have you ever gotten into a shouting match with a Venezuelan Army general in the middle of a military coup? He has. He kidnapped advertising legend Jim Jordan, insulted high-ranking Chinese government officials at a formal dinner and launched the first multicultural marketing holding company. Mark Robinson was the co-founder of Spike/DDB, along with filmmaker Spike Lee and has stories no one else could tell. Robinson's stories include Bill Cosby, Mike Tyson, Vanessa Williams, Usher, Oprah, Zsa Zsa Gabor, James Brown and Notorious B.I.G. "I have given my entire adult professional life to this business. Advertising is not just what I do. It is a part of who I am. I am Black on Madison Avenue."