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Anglický jazyk
Born Global Firms
Autor: S. Tamer Cavusgil
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon... Viac o knihe
Na objednávku
20.79 €
bežná cena: 23.10 €
O knihe
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship. We provide a sound theoretical base, supported by numerous examples.
- Vydavateľstvo: Business Expert Press
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781606490129
