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Anglický jazyk
Brand Story
Autor: Bruce Miller
This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk... Viac o knihe
Na objednávku
64.62 €
bežná cena: 71.80 €
O knihe
This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk dogs, solicit major donations, or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations, non-profits, and dozens of shoestring startups. You'll discover why customers don't respond to products and services, and why they connect to emotionally-engaging brands. By following the steps, you will build a credible Brand Story - a love relationship with customers, prospects, and donors that aligns your brand to their needs and desires.
- Vydavateľstvo: Miller eMedia
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 280 x 216 mm
- Jazyk: Anglický jazyk
- ISBN: 9780998313832
