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Anglický jazyk
Branding in a Digital World
Autor: Hilary Jm Topper Mpa
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on... Viac o knihe
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O knihe
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment.
Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to:
. build an integrated marketing plan.
. use social media marketing.
. recruit ambassadors for your brand.
. integrate IoT and wearable tech.
. create compelling blog and social content.
. increase your SEO.
. use public relations, direct mail, and email marketing to tie together the entire process.
With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
- Vydavateľstvo: iUniverse
- Rok vydania: 2019
- Formát: Hardback
- Rozmer: 222 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9781532087486
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