Branding in Organized Retailing: A Customer Perspective
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  • Anglický jazyk

Branding in Organized Retailing: A Customer Perspective

Autor: Nishith Mishra

This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is... Viac o knihe

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bežná cena: 74.00 €

O knihe

This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is composed of seven chapters in total. First four chapters are theoretical in nature. Chapter 5 is purely related to analysis of the data collected and analyzed, and remaining chapters are the concluding ones discussing on findings, interpretation, limitations and recommendations of the research outcome.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2020
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786202675420

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