• Anglický jazyk

Brands, Consumers, Symbols and Research

Autor: Sidney J. Levy

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how... Viac o knihe

Na objednávku

129.96 €

bežná cena: 144.40 €

O knihe

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.

Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

  • Vydavateľstvo: Sage Publications, Inc
  • Rok vydania: 1999
  • Formát: Paperback
  • Rozmer: 254 x 178 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780761916970

Generuje redakčný systém BUXUS CMS spoločnosti ui42.