- Anglický jazyk
Building Strong Brands
Autor: David A. Aaker
A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.
Viac o kniheNa objednávku
13.60 €
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O knihe
A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.
- Vydavateľstvo: Simon + Schuster UK
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 195 x 130 mm
- Jazyk: Anglický jazyk
- ISBN: 9781849830409