Built to Last
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  • Anglický jazyk

Built to Last

Autor: Jim Collins

Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors,... Viac o knihe

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27.86 €

bežná cena: 30.95 €

O knihe

Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge o ver its rivals. Companies need two basic things to beat the competition : a guiding philosophy and a challenging mission. Built to Last provi des a blueprint for success for companies around the world, who can le arn how to succeed in a ruthlessly competitive environment. The new c hapter takes a much-needed look at what the future may hold for Intern et companies.

  • Vydavateľstvo: RH Business
  • Rok vydania: 2004
  • Jazyk: Anglický jazyk
  • ISBN: 9781844135844

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