Business Fundamentals for Engineering Managers

Anglický jazyk

Business Fundamentals for Engineering Managers

Vydavateľstvo: Momentum Press
Rok vydania: 2014
Formát: Paperback
Rozmer: 229 x 152 mm
Jazyk: Anglický jazyk
ISBN: 9781606504789

Na objednávku

72.72 €

bežná cena: 80.80 €

O knihe

Engineering managers and professionals make a long and lasting impact in the industry by regularly developing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both-to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology
and business perspectives, leading to new or improved product or service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening.
This book consists of three sets of business fundamentals. The chapter
"Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and
cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced
scorecard, ratio analysis, and capital asset valuation-including operations, opportunities, and acquisition and mergers. The chapter "Marketing Management"
reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.
The new business vocabulary and useful analysis tools presented will enable engineering managers to become more effective when interacting with senior management, and to prepare themselves for assuming higher-level corporate responsibilities.