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Anglický jazyk
Business Model Innovation
Autor: Allan Afuah
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly... Viac o knihe
Na objednávku
116.46 €
bežná cena: 129.40 €
O knihe
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
- Vydavateľstvo: Routledge
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138330528
