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Anglický jazyk
Business Planning for Managers
Autor: Pierre Alexandre Lurin
This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:
Getting Started
- Structuring a business plan
- Case study of a UMTS service provider
- What can we learn from the...
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O knihe
This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:
Getting Started
- Structuring a business plan
- Case study of a UMTS service provider
- What can we learn from the dot.com crash?
Financial Statements and Valuation
- Understanding financial statements
- Valuing businesses
- Checklist of common pitfalls
Forecasting Revenues and Costs
- Forecasting is an art
- Forecasting on the supply side
- Forecasting demand
Advanced Techniques
- Knowing your competitors
- Value chain and business model
- Scenario planning
- Valuing business opportunities as 'Real Options'
Business Planning for Managers is illustrated with 100 pictures.
- Vydavateľstvo: Investaura Publications
- Rok vydania: 2010
- Formát: Hardback
- Rozmer: 226 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783981373431
