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Anglický jazyk
Buyer/Consumer Information Processing
Autor: G. David Hughes
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in... Viac o knihe
Na objednávku
64.35 €
bežná cena: 71.50 €
O knihe
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
- Vydavateľstvo: The University of North Carolina Press
- Rok vydania: 1974
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780807896891
