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Anglický jazyk
Cadbury "An Anchor in the Sea of Confectioneries"
Autor: Shweta Sawhney
The core purpose of the Cadbury's existence is "working together to create brands that people love". At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes... Viac o knihe
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O knihe
The core purpose of the Cadbury's existence is "working together to create brands that people love". At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783845411071
