• Anglický jazyk

Cadbury "An Anchor in the Sea of Confectioneries"

Autor: Shweta Sawhney

The core purpose of the Cadbury's existence is "working together to create brands that people love". At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes... Viac o knihe

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O knihe

The core purpose of the Cadbury's existence is "working together to create brands that people love". At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783845411071

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