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Anglický jazyk
Cafe De Coral (Hong Kong and China)
Autor: Angela Chan Hoi Tung
Cafe de Coral as one of the giants in Hong Kong catering market, it expanded its business to China. Is its China business as successful as in Hong Kong? Is franchising an effective strategy for restaurants to enter China market? How can businesses survive... Viac o knihe
Na objednávku
42.48 €
bežná cena: 47.20 €
O knihe
Cafe de Coral as one of the giants in Hong Kong catering market, it expanded its business to China. Is its China business as successful as in Hong Kong? Is franchising an effective strategy for restaurants to enter China market? How can businesses survive in China? As the emerging economy with full of opportunities, China provides unlimited potential for companies. The first step is to understand the unique business environment in China and the characteristics of Chinese customer. In this book, comprehensive information and insights are provided with the in-depth case study of Cafe de Coral in China.
- Vydavateľstvo: Scholars' Press
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202309486
