• Anglický jazyk

Change 2.0

Autor: Ralf Langen

Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both... Viac o knihe

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49.49 €

bežná cena: 54.99 €

O knihe

Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. "Change before you have to" - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically.

  • Vydavateľstvo: Springer Berlin Heidelberg
  • Rok vydania: 2008
  • Formát: Hardback
  • Rozmer: 241 x 160 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783540774945

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