• Anglický jazyk

Chinefarge: A Sino-Western Joint Venture

Autor: Gebhard Deissler

Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western... Viac o knihe

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O knihe

Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2011
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783640871056

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