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Anglický jazyk
Church Advertising, Public Relations and Marketing in Twentieth-Century America
Autor: John C. Hardin
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity¿s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern... Viac o knihe
Na objednávku
128.69 €
bežná cena: 142.99 €
O knihe
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity¿s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
- Vydavateľstvo: Springer International Publishing
- Rok vydania: 2022
- Formát: Hardback
- Rozmer: 216 x 153 mm
- Jazyk: Anglický jazyk
- ISBN: 9783031130434
Ruský jazyk 
