- Anglický jazyk
Commercialisation and Innovation Strategy in Small Firms
Autor: Tim Mazzarol
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium... Viac o knihe
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O knihe
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and ¿best practice¿ models of NPD and commercialisation.
- Vydavateľstvo: Springer Nature Singapore
- Rok vydania: 2022
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9789811926501