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Anglický jazyk
Communicative styles of business discourse
Autor: Svetlana Mkrtichyan
The monograph presents a series of experimental studies devoted to the study of the category of managerial communicative style of oral business discourse. The specifics of the proposed integrative approach is to identify the mechanisms of language use as... Viac o knihe
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O knihe
The monograph presents a series of experimental studies devoted to the study of the category of managerial communicative style of oral business discourse. The specifics of the proposed integrative approach is to identify the mechanisms of language use as an expression of communicative needs of speaking personalities, which depend on the socio-psychological attitudes of the team. The description of managerial communicative styles is carried out by integrating structural-analytical, cognitive and pragmatic aspects of research. Extensive experimental and applied material is examined from the standpoint of social stratification taking into account stylistic features of communicative subculture of representatives of three social spheres (military, budgetary and commercial). The book is useful for specialists in stylistics, psycholinguistics, cognitive science, general linguistics, communication management, as well as for all those interested in effective business communication.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786203569506
