Complete Design Thinking Guide for Successful Professionals

Anglický jazyk

Complete Design Thinking Guide for Successful Professionals

Vydavateľstvo: Emerge Creatives Group LLP
Rok vydania: 2015
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9789810955649

Na objednávku

40.41 €

bežná cena: 44.90 €

O knihe

Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.

In this book you will:

• Understand key characteristics of design thinking

• Understand the 5 action phases of design thinking -

Empathize, Define, Ideate, Prototype and Test

• Empathize- Understand your customers / users

• Define- Define clear project / business objectives

• Ideate- Explore ideas and solutions

• Prototype- Build and visualise ideas

• Test- Review and decide best idea

This book will help you:

• Clarify and solve problems better

• Understand your users

• Communicate in visuals confidently

• Innovate ideas and inspire others

• Experiment quickly and at little cost

This book is useful for:

• Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry

• Business and startup owners interested in providing good products and services for their customers

• Freelance designers and design students who want to make a difference in the marketplace

• Design trainers interested in delivering design thinking workshops

• Innovation, creativity and design enthusiasts

• Design thinkers