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Anglický jazyk
Consumer behavioral study on the purchase of vegetable oil
Autor: Boris Protais Kana Nomo
This book aims to enrich the knowledge on the influence of explanatory factors of consumer behavior on the decision to purchase vegetable oils. The economic sector today is driven by several evolutions and changes, which impose to the companies which are... Viac o knihe
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O knihe
This book aims to enrich the knowledge on the influence of explanatory factors of consumer behavior on the decision to purchase vegetable oils. The economic sector today is driven by several evolutions and changes, which impose to the companies which are in it a great flexibility and a new optics of production: the innovation. Thus, we find on the market a wide range of cooking oils. However, many of these products fail shortly after their launch. The recurrence of this phenomenon has aroused the interest of researchers on the factors that can explain the consumer's behavior when buying products. The present research is the result of several months of research in Cameroonian markets. During this study, we had the opportunity to observe with regret the poor sales of vegetable oils in the cities of Yaoundé, Douala and Bafoussam. The results of this study show that the selling price, the quality of the product and the sales promotion influence the decision to buy vegetable oils.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204238319
