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Anglický jazyk
Consumer Goods Subscriptions
Autor: Thomas Rudolph
Digitalisation has also triggered major upheavals in consumption. Consumers are increasingly choosing subscriptions to reduce the effort required for everyday activities such as buying clothes or preparing meals. This book helps to respond to changing... Viac o knihe
Na objednávku
26.96 €
bežná cena: 29.95 €
O knihe
Digitalisation has also triggered major upheavals in consumption. Consumers are increasingly choosing subscriptions to reduce the effort required for everyday activities such as buying clothes or preparing meals. This book helps to respond to changing customer behaviour with appropriate subscription services and to take advantage of the opportunities of this new revenue model in retail.
- Vydavateľstvo: De Gruyter
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 230 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9783110735116
