Consumer Online Shopping Behaviour
Odporučiť
  • Anglický jazyk

Consumer Online Shopping Behaviour

Autor: Chandra Sekhar Patro

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers' shopping behavior,... Viac o knihe

Na objednávku

96.21 €

bežná cena: 106.90 €

O knihe

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers' shopping behavior, and consumers' perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2022
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786204738925

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