Consumer Research: Literatur Review, Statement Analysis and Focus Groups
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  • Anglický jazyk

Consumer Research: Literatur Review, Statement Analysis and Focus Groups

Autor: Miriam Mennen

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists... Viac o knihe

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O knihe

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts.
Part one: Literature Review 'Consumer Perceptual Processes'
Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently'
Part three: Focus Groups, Applied Example

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2011
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783640799206

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